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WANT THE
TRUTH ABOUT
SMOKE-FREE
ALTERNATIVES?

The truth is, we can’t tell you.

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There are several scientific studies published about alternatives to smoking such as e-cigarettes and heated tobacco.

Currently, Canadian law would prevent anyone from comparing cigarettes to smoke-free alternatives. Displaying information about these products is also banned.

This means, if you or a loved one smokes, and are interested in alternatives to smoking, you might not have the information you need to make an informed decision.

Don’t you agree that you have a right to know that there are alternatives out there that could help you make a more informed choice?

Scientific support for smoke-free alternatives continues to be verified. As the evidence mounts, and as science and technology continue to transform the marketplace, this information should be made available to smokers.

THE TRUTH—FROM THE EXPERTS THEMSELVES

Educated experts are sharing their advice—that smoke-free alternatives are one of many options that support harm reduction.